STBB Consumer Campaign

About This Project

There are many negative perceptions and stereotypes that exist about lawyers. Jokes abound and lawyers are often referred to as sharks, snakes, vultures etc. This campaign acknowledges, with a smile, that we know what people think of lawyers.

By challenging the perceptions that exist in an intelligent, humorous, honest and self-deprecating fashion, this campaign gives humanity and a personality that ultimately shows that Smith Tabatha Buchanan Boyes is different.