The print ad was placed on two consecutive right-hand pages to show the benefits of high-speed connectivity.
DATA CENTER MICROSITE
Our research showed that lack of technical understanding and biased sales information was a barrier to adopting off-site data hosting.
So we attempted to make it easy to understand, easy to choose and easy to sign up. The micro-site, through easy to use navigation, simple sliders and step-by-step instructions empowers users to decide on their particular needs and gives them an indication of cost.
It also provided information about the various options with regards to speed, connectivity and security.