Duro approached us to re-brand the business.
The company is Duro Pressings, named after their core product, pressed steel. Yet in the market they were commonly known as Duro. Our solution was to drop the word ‘Pressings’, but kept the ethos of the company by pressing the ‘P’ out of the ‘D’
This meant evolving the logo, re-designing all their collateral and re-looking their communication strategy.
Their products are made for a wide range of customers – from high-end homes to low-cost housing.
Our challenge was create a brand that could resonate across their entire audience.